Surfer Cafe Hybrids

'Open' is a New Surf-Friendly Establishment in Saint Agnes, Cornwall

As brands focus on collaboration and establishments are seeking to introduce the greatest convenience-focused value to their consumers, cafe hybrids have become quite a popular phenomenon. From the coffee house-jewelry shop combination to the co-working-friendly cafe, there are many instances where services have been combined in a seamless, interesting and time-saving manner.

'Open' is one such cafe hybrid that embraces surf culture. The business is managed by Emily and Mark Anderson and it spotlights a contemporary all-white minimalist interior. The additional service is introduced to the business as previously the space "functioned as a surfboard factory [...] that had become run-down over the years."

Although they didn't have any previous experience in design, Emily and Mark overhauled the space and created a slick, elegant and welcoming aesthetic for the surf shop and cafe hybrid.

Photo Credits: Emily Anderson

Cafe Hybrids
Combining different services in a seamless and time-saving manner.
Collaborative Spaces
Creating spaces that encourage collaboration and convenience.
Surf Culture
Bringing together surf culture and trendy cafes.

Sectors Adopting This

Hospitality
Opportunities to create new hospitality experiences by combining different services.
Retail
Innovative ways to revamp retail spaces and bring in new customers.
Tourism
Creating unique tourist experiences by highlighting local cultures and trends.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 54%
Freshness 8%