The Cadbury Dairy Milk Choca-Latte is Infused with Digestive Biscuits
Michael Hemsworth — September 12, 2019 — Marketing
References: cadbury & conveniencestore
The Cadbury Dairy Milk Choca-Latte has been unveiled as a new permanent addition to the Dairy Milk range that was created by Callum Clogher as part of the Cadbury Inventor competition. The bar is a premium blend of the original Dairy Milk chocolate mixed with coffee flavored creme and digestive biscuit pieces. This makes the treat a distinctly cafe-inspired chocolate that will be favored for its interesting mix of flavors and textures.
Senior Brand Manger at Cadbury at Mondelēz International Claudia Miceli spoke on the new Cadbury Dairy Milk Choca-Latte bar saying, "We are very excited to reveal Callum as the winner of our first ever Cadbury Inventor competition. His creation was both innovative and delicious and is set to be a real hit for retailers and their shoppers. We are thrilled to be re-launching the Cadbury Inventor Competition for a second year to help retailers continue to drive sales of this much-loved brand.”
Senior Brand Manger at Cadbury at Mondelēz International Claudia Miceli spoke on the new Cadbury Dairy Milk Choca-Latte bar saying, "We are very excited to reveal Callum as the winner of our first ever Cadbury Inventor competition. His creation was both innovative and delicious and is set to be a real hit for retailers and their shoppers. We are thrilled to be re-launching the Cadbury Inventor Competition for a second year to help retailers continue to drive sales of this much-loved brand.”
Trend Themes
1. Cafe-inspired Chocolates - Create chocolate bars that mimic the flavors and textures of popular cafe drinks for a unique and indulgent treat.
2. Inventor Competitions - Hold competitions to encourage consumers to create innovative and delicious food products that can be added to a brand's lineup.
3. Premium Flavor Blends - Explore unique and unexpected flavor combinations to create premium chocolate bars that stand out in the market.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend of cafe-inspired chocolates by creating their own versions with different flavor profiles and textures.
2. Food Retail - Food retailers can leverage the popularity of inventor competitions to drive sales by stocking winning products and promoting them to shoppers.
3. Food and Beverage Innovation - The food and beverage innovation industry can support brands in developing premium flavor blends by providing research, development, and testing services.
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