The Cadbury Dairy Milk Caramel has been launched in the UK in a new price-marked pack (PMP) to offer shoppers with a low-cost way to enjoy the premium treat whenever the mood strikes. Priced at just 60p per bar, the newly launched product is focused on providing consumers with enhanced value when making purchases in their favorite shops. This follows on research from Nielsen as well as sales data that showed Cadbury Dairy Milk singles PMP packs have a better unit rate of sale when compared to the non-PMPs.
The new price-marked Cadbury Dairy Milk Caramel clearly indicates the cost to the consumer with vibrant yellow and red branding, which will immediately catch the eye of shoppers as they peruse the aisles.
Key Themes Behind This Trend
- Low-cost Luxury
- Cadbury Dairy Milk Caramel offers consumers premium chocolate at a lower price point
- Price-marked Packaging
- Price-marked packaging offers consumers clarity on product pricing and potential savings
- Better Unit Rate of Sale
- Sales data shows that price-marked packaging leads to better unit rate of sale
Where This Applies
- Confectionery
- The confectionery industry can offer low-cost options without sacrificing quality or taste
- Retail
- Retailers can benefit from the increased sales volume associated with price-marked packaging
- Packaging
- Packaging companies have an opportunity to explore innovative solutions that capture the attention of consumers and promote value
