The Burger King Butter Chicken Wrap is now a part of the brand's Chicken Wrap lineup as a new way for consumers to enjoy the signature flavor of the traditional dish. The wrap features the brand's signature breaded and seasoned chicken fillet that has been cooked to perfection before being paired with a butter chicken sauce, tomatoes and freshly cut lettuce. Served in a soft tortilla, the wrap is being launched alongside two additional new options including the Spicy Chicken Wrap and the Ranch Chicken Wrap.
The Burger King Butter Chicken Wrap is priced at $3.99 and is arriving at participating locations in Canada for consumers to try out. All three of the chicken wraps are a limited-time offering that will only be around for the summer months.
Image Credit: Burger King
What's Driving This Trend
- Butter Chicken QSR Wraps
- Opportunity for QSR chains to introduce globally-inspired flavors in fast and convenient formats.
- Signature Flavor Innovation
- Opportunity for brands to create unique and standout flavors that differentiate their products in the market.
- Limited-time Offerings
- Opportunity for restaurants to create excitement and drive customer urgency by offering limited-time menu items.
Who This Affects Most
- Quick-service Restaurants (QSR)
- Opportunity for QSR chains to attract new customers and increase sales with innovative menu options.
- Food and Beverage
- Opportunity for food and beverage companies to tap into the growing demand for globally-inspired flavors.
- Fast Food Chains
- Opportunity for fast food chains to stay relevant and competitive by regularly introducing new and exciting menu items.
