The Burnt Sugar Fudge Brand Receives a Daring Design Makeover
Jaime Neely — August 26, 2011 — Lifestyle
References: thedieline
Burnt Sugar is the name of a delicious and famous British fudge company. This small confection company was started by Justine Cather who borrowed her mother's homemade fudge recipe to kick start a booming business. The packaging for Burnt Sugar recently received a fabulous packaging makeover that offers the brand a much more playful and modern image.
A unique and colorful package has been designed for each flavor of Burnt Sugar fudge. Every package features hand-crafted doodles and print that aim to bring the brand back to its traditional roots of old-fashioned fudge. Designed by UK's 'd-studio,' the final result is youthful and amusing packaging design.
Implications - Businesses that devote their efforts to creating a unique and never-before-seen packaging design will benefit by leaving a lasting impression in the minds of consumers. Individuals will be more likely to invest in the products that stand out in their minds.
A unique and colorful package has been designed for each flavor of Burnt Sugar fudge. Every package features hand-crafted doodles and print that aim to bring the brand back to its traditional roots of old-fashioned fudge. Designed by UK's 'd-studio,' the final result is youthful and amusing packaging design.
Implications - Businesses that devote their efforts to creating a unique and never-before-seen packaging design will benefit by leaving a lasting impression in the minds of consumers. Individuals will be more likely to invest in the products that stand out in their minds.
Trend Themes
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Packaging Makeover Trend — Increasing demand for unique packaging design to leave a lasting impression in the minds of consumers.
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Playful Design Trend — Growing trend towards playful and amusing packaging design for food and beverage products.
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Hand-crafted Design Trend — Rising interest in hand-crafted doodles and prints in package design to bring traditional roots to modern products.
Industry Implications
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Food and Beverage Industry — Opportunity for food and beverage companies to improve product branding through unique and playful packaging design.
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Printing and Design Industry — Growing demand for packaging design services, particularly those that incorporate hand-crafted elements.
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Marketing and Advertising Industry — Opportunity for marketers to use unique packaging designs as a means of standing out in highly competitive markets.
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