The Buick Street Signs ad campaign dramatically shows people why these traffic signs are in place. They are there not only for the safety of the drivers themselves, but also the pedestrians that surround them. To illustrate this, real life victims are captured holding up the signs that could have saved their limbs from permanent damage. Whether paralyzed or suffering a lost limb or a lost father, their presence is powerful.
Conceived and executed by Lowe, an ad agency based in Shanghai, China, the Buick Street Signs ad campaign was art directed by Zhenjiang Chen with creative direction by Qiang Zeng. The images were shot by photographer Yang Tan. Each victim stands out against their concrete backdrop, which makes their terrible ordeal all the more poignant.
What Makes This Trend Stand Out
- Safety Awareness Campaigns
- Opportunity for creating impactful ad campaigns that focus on raising awareness about the importance of safety.
- Real-life Testimonials
- Potential to utilize real-life stories and testimonials to convey the importance of safety measures and prevention.
- Emotional Advertising
- Potential to use emotional storytelling to create powerful and impactful advertising campaigns.
Sectors Adopting This
- Advertising
- Opportunity for ad agencies to develop creative campaigns that leverage real-life stories to convey powerful messages.
- Automotive
- Opportunity for automotive companies to collaborate with ad agencies to raise awareness about the importance of pedestrian safety.
- Photography
- Opportunity for photographers to capture impactful images that evoke emotion and convey strong messages.
