Internationally Flavored Rice Mixes

Zatarain Created Better-for-You Bean & Brown Rice Mixes

Zatarain's Garden District Kitchen is a line of bean and brown rice mixes that takes inspiration from the international cuisines that have influenced the flavors of New Orleans. In the better-for-you line of rice products, there are varieties like the Roasted Garlic Adobo Brown Rice with Black Beans, which takes cues from the Caribbean, the Spanish Style Brown Rice with Bell Peppers and White Beans and the Italian-inspired Parmesan Garlic Brown Rice with White Beans.

These nourishing, internationally inspired and gluten-free brown rice and bean mixes have at least nine grams of plant-based protein and 11 grams of fiber per serving. These mixes can be prepared in 10 minutes, helping to quickly create delicious side dishes and starters.

International Cuisine-inspired Rice Mixes
Opportunity for creating innovative rice products that draw inspiration from various international cuisines.
Better-for-you Rice Products
Market potential for developing healthier rice mixes with higher nutritional content such as protein and fiber.
Quick and Easy Meal Solutions
Potential to capitalize on the demand for convenient and time-saving meal options with ready-to-cook rice mixes.

Who This Affects Most

Food Manufacturing
Disruptive innovation opportunities in creating new rice mixes that cater to different flavor profiles and dietary preferences.
Health and Wellness
Opportunity to develop better-for-you rice products that align with the growing consumer interest in nutritious and functional foods.
Meal Kit Delivery
Potential for incorporating international-inspired rice mixes into meal kit offerings, providing customers with convenient and diverse meal options.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 10%
Freshness 9%