The Defense of Animals -- also known as the IDA -- is aiming to spark a menu change with the eatery IHOP with a vegan breakfast campaign to add plant-based options for diners to enjoy. The initiative is aiming to revamp the menu for vegetarian and vegan consumers with a plant-based pancake option, egg replacers and meat alternatives. The campaign is hoping to keep the chain menu-friendly to those that are avoiding animal products in their diet.
The campaign is petition-based, hoping to attract consumers with vegan or vegetarian diets to sign up and voice their desire for plant-based options. This would include adding vegan breakfast meats, pancake and waffle batters made without milk or butter and egg alternatives.