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McCann Erickson "Dots" Ad

 - Oct 30, 2007
References: liaentries & ibelieveinadv
Although the blind cannot see with their eyes, there are several individuals and institutions like the Dorina Nowill Foundation for the Blind whose eyes are metaphorically wide open.

In their desire to increase production of books in braille, the Dorina Nowill Foundation had a very innovative TV ad created by McCann Erickson, in Sao Paulo.

Entitled "Dots", the commercial starts with a dotted figure walking on a street, with all surrounding objects outlined in dots as well. It gives a very clear message that with braille, the blind can visualize the world they're living in because "they can imagine."

The social welfare ad calls for viewers to donate to the foundation to fuel their vision for the visually-impaired.

"Dots" is a finalist in the London International Awards 2007 under the television/cinema category.

Check out Trend Hunter's selection of top innovations for the blind: