The Bolthouse Farms Wunderoots Line Shares Carrot-Based Swaps
Laura McQuarrie — October 13, 2020 — Lifestyle
References: bolthouse & prnewswire
Bolthouse Farms' Wunderoots line shares a collection of plant-powered products that use carrots as a stand-in for other ingredients. The line includes Carrot Dogs, Carrot Fettuccine kits and Riced Carrot kits, which help to make plant-based eating both accessible and inspiring.
While the Carrot Fettuccine kits share a lower carb and vegetable-rich alternative to a bowl of pasta, the Riced Carrot kits can be enjoyed with flavorful sauces like Sesame Stir Fry, Green Chile and Yellow Coconut Curry.
With its new Wunderoots line, Bolthouse Farms recognizes that consumers are looking to get more plant-based foods and vegetables into their diet and they want to do so in a way that's approachable, budget-friendly and easy to prepare. As Bolthouse Farms Vice President of Marketing AJ Bernstein, says: "These new Bolthouse Farms Wunderoots carrot 'swaps' answer this call and step in as a healthier option for popular staples."
Image Credit: Bolthouse Farms
While the Carrot Fettuccine kits share a lower carb and vegetable-rich alternative to a bowl of pasta, the Riced Carrot kits can be enjoyed with flavorful sauces like Sesame Stir Fry, Green Chile and Yellow Coconut Curry.
With its new Wunderoots line, Bolthouse Farms recognizes that consumers are looking to get more plant-based foods and vegetables into their diet and they want to do so in a way that's approachable, budget-friendly and easy to prepare. As Bolthouse Farms Vice President of Marketing AJ Bernstein, says: "These new Bolthouse Farms Wunderoots carrot 'swaps' answer this call and step in as a healthier option for popular staples."
Image Credit: Bolthouse Farms
Trend Themes
1. Plant-based Eating - The trend towards plant-based eating creates opportunities for innovative products like carrot-based meal kits to provide accessible and inspiring plant-powered options.
2. Carrot-based Swaps - Carrot-based swaps offer disruptive innovation opportunities by providing lower carb and vegetable-rich alternatives to traditional ingredients like pasta and rice.
3. Approachable Food Preparation - The demand for convenient and easy-to-prepare meals drives the need for meal kits like Bolthouse Farms' Wunderoots line, which offers accessible and budget-friendly options.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the trend of plant-based eating by developing innovative products and meal kits that incorporate carrots and other plant-powered alternatives.
2. Health and Wellness - The health and wellness industry can seize the opportunity to offer healthier options for popular staples by introducing carrot-based swaps and other vegetable-rich alternatives.
3. Meal Kit Delivery - The meal kit delivery industry can benefit from the demand for convenient and approachable food preparation by offering meal kits like Bolthouse Farms' Wunderoots line that provide ready-to-cook carrot-based meals.
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