BOFFO Building Fashion Presents Nautical Designs

 - Oct 3, 2011
References: boffo-ny.org & contemporist
To the everyday onlooker, this art installation by BOFFO Building Fashion appears to resemble a large, coral-like structure most commonly seen around the Great Barrier Reef. In actuality, the design aims to present a unique retail layout for housing a collection of jewelry created by Irene Neuwirth.

The BOFFO Building Fashion Installation is a massive, golden-colored structure with a variety of passageways that contain what appear to be breathing holes. Sitting atop the structure is a number of clear cases that hold jewelry by esteemed designer Irene Neuwirth. The installation is an innovative attempt at redefining the traditional jewelry store with a look as opulent as the products for sale.

Implications - With so many products on the market today, many consumers are unimpressed with contemporary designs. Companies that offer either shocking or over-the-top products will likely gain attention from the underwhelmed consumer.