McVitie's 'BN Mini Rolls’ is being added to the BN brand range by snacking business Pladis. The new snack option is an all-new cake format for the brand, offering consumers a delicious treat that is calorie-conscious and convenient. ‘BN Mini Rolls,’ which come in raspberry and chocolate flavors, are made of vanilla sponge cake, flavor-infused cream, and milk chocolate coating. The new rolls have a £1 RRP and are sold in bundles of five individually wrapped bars.
“While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest new product development which taps into the popularity of Mini Rolls. Like so many McVitie’s products,” said Cassie French, marketing director at Pladis UK & Ireland.
Image Credit: Pladis
Why This Trend Is Growing
- Convenient Cake Formats
- There is an opportunity for bakeries and confectionery companies to explore new cake formats that are more convenient for on-the-go eating.
- Calorie-conscious Snacks
- There is a growing trend towards snacks that are both delicious and low in calories, providing an opportunity for companies to innovate in this area.
- Individual Snack Packs
- There is a rise in demand for individually wrapped and portioned snack options, offering an opportunity for snack companies to develop convenient and hygienic packaging solutions.
Industries Being Reshaped
- Bakery
- Bakeries can explore new convenient cake formats and innovate in low-calorie options to cater to the growing demand for healthier snacks.
- Confectionery
- Confectionery companies can offer individually wrapped and portioned snack options in innovative packaging to cater to the growing demand for convenient and hygienic snacks.
- Snack Food
- Snack companies can explore innovative solutions in convenient and low-calorie snacks while also offering individually wrapped packaging to cater to the on-the-go needs of consumers.
