Fruit is something that's commonly paired with and blended into yogurt, but the flavors by Blue Hill Yogurt swap out berries and other fruits for vegetables.
Blue Hill carries a variety of unusual yogurt flavors like Tomato, Sweet Potato, Carrot, Beet, Butternut Squash and Parsnip, which gives each of the dairy products bright, vibrant colors. To help the unusual products stand out on the shelves, Apartment One was put to the task of developing a unique identity for the yogurt brand. The vintage-inspired packging is unusually dark for yogurt, and looks like it's been drawn on a chalkboard by hand. Each of the vegetable illustrations is quite prominent on the yogurt cups, so these unusual yogurts would definitely catch your eye.
What Makes This Trend Stand Out
- Savory Vegetable Yogurts
- Disruptive innovation opportunity: Exploring new flavor profiles and ingredients for yogurt to appeal to health-conscious consumers looking for savory options.
- Unconventional Yogurt Flavors
- Disruptive innovation opportunity: Creating unique and unexpected flavors for yogurt, using ingredients like vegetables, to differentiate products in the increasingly saturated yogurt market.
- Elevated Packaging for Yogurt
- Disruptive innovation opportunity: Designing eye-catching and unconventional packaging for yogurt to make products stand out on the shelves and attract consumer attention.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Developing innovative food products and flavors that cater to evolving consumer tastes and preferences.
- Health and Wellness
- Disruptive innovation opportunity: Expanding the range of healthy and nutritious options by incorporating vegetables and other unconventional ingredients into yogurt products.
- Packaging and Design
- Disruptive innovation opportunity: Implementing creative and visually appealing packaging designs that break the mold and create a strong brand identity for yogurt products.
