Bloomberg Businessweek magazine recently released an ad campaign that urges 20-somethings that it’s officially time to move out of their parents’ basements.
This quirky ad features a 20-something young man sloppily sleeping in a kid’s race car bed. With the startlingly large, bright-yellow font reminder of the 22.6 million teenagers who still live at home, it’s no surprise that parents are going to nag their kids into moving out. Bloomberg Businessweek magazine suggests parents send their child this ad as comical e-card to remind them it’s time that they spread their wings and find their own place to live.
Aimed at both parents and adolescents, this Bloomberg Businessweek ad encourages moms and dads who are sick of their teens still living at home to get them a hip subscription to Bloomberg Businessweek magazine -- that’ll help fill their kids with inspiring and motivational ideas to take on the world.
Key Themes Behind This Trend
- Parenting Humor
- Opportunity for businesses to create humorous ads and e-cards targeted at parents and their adult children.
- Young Adult Independence
- Opportunity for businesses to cater to young adults seeking to gain financial independence and move out of their parents' homes.
- Financial Education for Young Adults
- Opportunity for businesses to offer education and resources on financial literacy and budgeting to young adults seeking to become financially independent.
Where This Applies
- Publishing
- Publishers can tap into the market of parents and young adults with humorous content and inspirational ideas.
- Real Estate
- Real estate companies can market to young adults seeking to move out of their parents' homes, offering assistance in finding and financing their own place.
- Banking and Finance
- Banks and financial institutions can offer financial literacy programs and resources to young adults seeking to become financially independent.
