Black Rock Brewery has received an intriguing upgrade by student Josh Snodgrass, who used vector imaging techniques for a rebranding of the company. The result is a manly-looking brew ready for the taking.
The design in areas almost looks like it takes inspiration from ancient calligraphy, with the alphabet done in a symbolic manner. The background of the packaging is decked out in a dark, gray hue, which provides an ideal backdrop for the colorful lettering in the front. Names like Blood Orange Pale Ale make this brand stand out, because who wouldn't want a beer with a name like that?
Josh Snodgrass took Black Rock Brewery, and gave it an entirely new, masculine aesthetic with the use of his coloring techniques, as well as the vector imaging.
Vector-Rendered Booze Branding
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Raw Crafted Branding Identities
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