Daniel Bruce is a Chicago-based creative director and the man behind these bizarre Illinois travel posters. The posters were designed to get young people in the Windy City interested in visiting other parts of Illinois. Bruce and his team did some research and discovered that the state was home to several atypical attractions. Those "unique" claims to fame inspired this set of bizarre Illinois travel posters, which were hung up in bus shelters and on the sides of buildings in Chicago.
Apparently Illinois is home to a ballet of horses, white squirrels and and Raggedy Ann and Andy museum. The unique style of these bizarre Illinois travel posters stands in stark contrast to the typically family-friendly and outdoorsy billboards many cities and states put up to attract visitors. According to Bruce's website the campaign was a hit, which makes you wonder if tourism boards around the U.S. will start to get weirder and wackier when it comes to marketing.
Why This Trend Is Growing
- Bizarre Illinois Travel Ads
- Opportunity for disruptive innovation in the travel industry by creating unusual and attention-grabbing marketing campaigns.
- Atypical Attractions
- Possibility for disruptive innovation in the tourism industry by promoting unique and unconventional tourist destinations.
- Unconventional Tourism Marketing
- Opportunity for disruptive innovation in the advertising industry by deviating from traditional family-friendly and outdoorsy marketing strategies.
Industries Being Reshaped
- Travel
- Opportunity for disruptive innovation in the travel industry by targeting a younger demographic in unconventional ways.
- Tourism
- Opportunity for disruptive innovation in the tourism industry by highlighting atypical attractions and encouraging exploration of lesser-known destinations.
- Advertising
- Opportunity for disruptive innovation in the advertising industry by creating bizarre and attention-grabbing campaigns that deviate from traditional marketing approaches.
