In an effort to better entice advertisers to its platform, Bing Ads has introduced a new update that allows marketers to manage geo-targeted ads in a single bulk space. This new update will now let marketers adjust and view metrics from location targeting, ad schedule targeting, and device targeting all in one space. Previously, users would have to individually manage and monitor all these metrics in separate settings tabs pertaining to each campaign.
Ultimately, this update to Bing Ads focuses almost entirely on organization as Bing describes it as a "source of rich data for analytics."The Bing Ads updates also includes a new section that utilizes grids and filters to better manage metrics from age, gender, geographic location, time quarter, ad spend, and overall revenue.
Image Credit: Bing
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