Beyond Meat is expanding into a whole new category with the highly anticipated release of its new Beyond Chicken Tenders.
Beyond Meat has long been one of the leaders of the plant-based, faux beef movement, and now it looks poised to do the same for chicken. Available now at select restaurants across the U.S., the Beyond Chicken Tenders are a delicious alternative to real chicken. The tenders are made from entirely plant-based ingredients, including faba beans and peas. The faux meat tenders are then breaded to make them look, cook, and taste just like real chicken tenders. In addition to being vegan and vegetarian-friendly, the tenders are also packed with 14 grams of protein per serving and contain 40% less saturated fat than traditional foodservice chicken tenders.
Image Credit: Beyond Meat
What Makes This Trend Stand Out
- Plant-based Meat Alternatives
- The growing demand for sustainable, plant-based meat alternatives presents an opportunity for companies to innovate and expand their product lines.
- Faux Meat in Fast Food
- The expansion of faux meat options in fast food creates opportunities for partnerships between plant-based meat companies and major restaurant chains.
- New Protein Sources
- The development of new protein sources like faba beans and peas presents an opportunity for companies to create unique products with lower environmental impact.
Sectors Adopting This
- Food Service
- The trend towards plant-based meat alternatives will disrupt the food service industry, forcing companies to adapt and offer alternative menu options to their customers.
- Plant-based Meat Production
- The rise in demand for plant-based meat alternatives represents an opportunity for companies to innovate and expand their production capabilities.
- Sustainable Agriculture
- The development of new protein sources present opportunities for companies involved in sustainable agriculture to create more environmentally friendly alternatives to traditional meat production.
