Behave Foods creates better-for-you candy with a focus on adult consumers, knowing that consumers are looking for mindful ways to indulge a sweet tooth. The New York-based start-up sets itself apart with products like reduced-sugar gummy bears that are packed with nourishing natural ingredients like monk fruit and chicory root fiber. While many reduced-sugar products get their sweetness from ingredients like artificial sweeteners, sugar alcohols or stevia, Behave Foods' products differentiate themselves this way in terms of quality and taste—and a single serving contains just three grams of sugar.
Although gummy bear lovers are familiar with enjoying regular fruit flavors, these sweets are offered in unique flavors like lychee, passionfruit and raspberry. In the future, Behave Foods may expand into the creation of plant-based gummies and even more unusual flavors.
Image Credit: Behave Foods