Consumers with busy lifestyles looking to purchase better-for-you snacking drinks can now enjoy Earlybirds' delicious and vegan drinks with two new flavors, including the Berry Bircher and Mango & Oats. The ready-to-drink snacks boast no added sugar and are made from fresh and natural ingredients.
The vegan-friendly snacks are high in fiber, fulfilling up to 30 percent of your daily recommended intake. In addition, the bottles for Earlybirds' snacking drinks are made from sugarcane, ensuring the bottle is 100 percent compostable. "At Earlybirds we are committed to being as innovative as possible for the time-poor, health-conscious consumers we aspire to please, both with the products we create and the packaging we use," stated Amrit Hathiramanim, the founder of Earlybirds.
The new drinkable snacks will be available to purchase online and in Sainsbury's stores across the UK.
What's Driving This Trend
- Better-for-you Snacking
- Opportunity for businesses to develop and market convenient, vegan-friendly and nutritious snack options.
- Sustainable Packaging
- Potential for companies to explore and adopt eco-friendly packaging solutions, such as compostable bottles made from renewable sources.
- Online Grocery Shopping
- Innovative space for retailers to expand their presence and offer ready-to-drink vegan snacks through online platforms.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the growing demand for plant-based, healthy on-the-go snacks.
- Sustainable Packaging
- Packaging industry can explore new materials and technologies to cater to the rising need for eco-friendly and compostable packaging options.
- E-commerce and Retail
- Opportunity for online grocers and retailers to provide a wide range of vegan-friendly snacking options, including ready-to-drink beverages.
