The Bentley Studio is Letting Designers Make Their Dream Cars

 - May 27, 2014
References: bentleymotors & psfk
The Bentley studio is going to let designers of all walks of life get creative and make something special. This popup design studio in New York is going to give these designers a platform to create based on their feelings and understandings.

The first thing each designer will do when they come into the studio is pick 100 images, one at a time, to determine how the designer feels. The images (which consist of a full 200) are all based off of "adrenaline, serenity, performance and comfort," to create something new and different.

The point of it is to give each designer a different pallet to work with so they don't end up with the same final designs. After that it's time to let the imagination run wild.