The Benja Harney for Adidas Originals Video is Cool
Jennifer Gosnell — June 5, 2012 — Art & Design
The Benja Harney for Adidas originals clip is a fascinating view into the world of paper crafting. That an athletic company such as Adidas would be using a paper engineer like Benja Harney is not an immediate connection; however, many athletic companies and specialized product corporations are definitely going out of the way to incorporate entirely different fields into designs and corporate visions.
To get a different perspective from another field of study or area of expertise is crucial to innovation within a corporation. In this case, by branching out and having a paper designer design some shoe mock-ups, Adidas is seeing another style or idea it can incorporate into its actual shoe designs to stay cutting-edge.
To get a different perspective from another field of study or area of expertise is crucial to innovation within a corporation. In this case, by branching out and having a paper designer design some shoe mock-ups, Adidas is seeing another style or idea it can incorporate into its actual shoe designs to stay cutting-edge.
Trend Themes
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Incorporating Different Fields — There is a trend of athletic companies and specialized product corporations incorporating entirely different fields into designs and corporate visions.
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Seeking Different Perspectives — Businesses are recognizing the importance of seeking a different perspective from another field of study or area of expertise to drive innovation.
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Staying Cutting-edge — Companies like Adidas are embracing new ideas and styles in their designs to ensure they stay at the forefront of innovation.
Industry Implications
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Athletic Apparel — The athletic apparel industry is experiencing a shift as companies incorporate diverse influences, such as paper crafting, into their designs and products.
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Product Design — The field of product design is being disrupted as businesses look beyond traditional expertise and collaborate with designers from different areas to create innovative concepts.
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Fashion — The fashion industry is exploring new avenues of creativity by incorporating ideas from unconventional fields, like paper engineering, into their designs and collections.
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