Paper-Crafted Shoes

The Benja Harney for Adidas Originals Video is Cool

The Benja Harney for Adidas originals clip is a fascinating view into the world of paper crafting. That an athletic company such as Adidas would be using a paper engineer like Benja Harney is not an immediate connection; however, many athletic companies and specialized product corporations are definitely going out of the way to incorporate entirely different fields into designs and corporate visions.

To get a different perspective from another field of study or area of expertise is crucial to innovation within a corporation. In this case, by branching out and having a paper designer design some shoe mock-ups, Adidas is seeing another style or idea it can incorporate into its actual shoe designs to stay cutting-edge.

Incorporating Different Fields
There is a trend of athletic companies and specialized product corporations incorporating entirely different fields into designs and corporate visions.
Seeking Different Perspectives
Businesses are recognizing the importance of seeking a different perspective from another field of study or area of expertise to drive innovation.
Staying Cutting-edge
Companies like Adidas are embracing new ideas and styles in their designs to ensure they stay at the forefront of innovation.

Sectors Adopting This

Athletic Apparel
The athletic apparel industry is experiencing a shift as companies incorporate diverse influences, such as paper crafting, into their designs and products.
Product Design
The field of product design is being disrupted as businesses look beyond traditional expertise and collaborate with designers from different areas to create innovative concepts.
Fashion
The fashion industry is exploring new avenues of creativity by incorporating ideas from unconventional fields, like paper engineering, into their designs and collections.
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