Vegan Marshmallow Ice Creams

Ben & Jerry's Phish Food is Now Available in a Plant-Based Version

Ben & Jerry's Phish Food flavor is a beloved one that combines chocolate ice cream, caramel swirls, fudge fish and marshmallows. Since 2016, Ben & Jerry's has been introducing new and remixed non-dairy frozen dessert flavors but reinventing its popular Phish Food flavor posed a challenge, mostly when it came to getting the marshmallows just right.

Because marshmallows contain gelatin, Ben & Jerry's needed not only a vegan-friendly version but also ones that could have a long shelf life with quality natural ingredients. The veganized version has the same elements as the original version thanks to a creamy almond milk base.

Now that Ben & Jerry's has perfected its vegan marshmallows, fans may be able to look forward to other popular flavors with marshmallows to be made into non-dairy frozen treats.

Vegan Marshmallow Desserts
Vegan marshmallow ingredients and flavors are expanding to meet the demand for plant-based desserts.
Non-dairy Frozen Treats
The non-dairy frozen treat market is growing as more consumers choose plant-based options.
Long-shelf Life Vegan Ingredients
Developing vegan ingredients with a long shelf life is a key area of innovation for food companies.

Who This Affects Most

Food and Beverage
Food and beverage companies are meeting the need for more vegan and plant-based options.
Dessert
Dessert companies are expanding their product lines to offer more plant-based and non-dairy options.
Frozen Foods
The frozen food industry is adapting to meet the growing demand for plant-based options.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 17%
Freshness 10%

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