The BbyB Chocolate Bar in Tokyo was Designed by Nendo
Rebecca Byers — March 27, 2015 — Lifestyle
Aesthetically pleasing Belgian chocolate company BbyB recently tapped Japanese design studio Nendo to create a minimalist BbyB Chocolate Bar. The simplistic design is meant to mirror the design of the brand's chocolate bars and resembles the aesthetic of an Apple Store without a crowded Genius Bar.
Located in Tokyo's Ginza district, the chocolate bar boasts a mesmerizing wall displaying the products in a color-coded, mathematical method in a series of transparent sliding drawers.
The Belgian brand was founded by award-winning Antwerp-based chef Bart Desmidt and has two flagship stores in Belgium; one in Bruges and one in Antwerp. The innovative BbyB aims to create products that champion the haute couture quality of Belgian chocolate while using only the finest ingredients.
Located in Tokyo's Ginza district, the chocolate bar boasts a mesmerizing wall displaying the products in a color-coded, mathematical method in a series of transparent sliding drawers.
The Belgian brand was founded by award-winning Antwerp-based chef Bart Desmidt and has two flagship stores in Belgium; one in Bruges and one in Antwerp. The innovative BbyB aims to create products that champion the haute couture quality of Belgian chocolate while using only the finest ingredients.
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