Drones, robots and hatching animal toys are among some of the most popular playthings of the year—but without batteries for toys, none of them provide the enjoyment they're meant to. Knowing this, Duracell set up the 'Duracell Express' for the holiday season in Chicago, Milwaukee and Minneapolis, making it possible for people to put in an order for a free battery delivery on Christmas Eve.
This service was launched because the brand knows that the purchase of batteries often goes overlooked in the excitement of the holiday, leaving many kids teary-eyed on Christmas morning because they have nothing to power their brand new toys.
The brand estimates that more than one-third of holiday consumers across the nation forget to buy batteries for their gifts; the heartwarming Duracell Express ensured that the joy of getting a brand new toy could be experienced to the fullest.
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