This Batchelors Promotion Celebrates the Final Fantasy VII Remake Game
Michael Hemsworth — May 17, 2020 — Marketing
References: premierfoods & conveniencestore
A new on-pack promotion has been announced by Premier Foods through its Batchelors product range to offer consumers a chance to win an array of great gaming-focused prizes.
The promotion celebrates the launch of the Final Fantasy VII Remake video game and will run across the brand's 24 product range. Consumers could win a PlayStation 4 Pro console as well as First Class Editions of the above-mentioned video game; this will come as welcome news to the reported half of UK consumers who are now playing video games as a pastime.
Brand Director for Quick Meals, Snacks and Soups at Premier Foods Adam Woolf commented on the Batchelors promotion saying, "This partnership is an example of how we are working collaboratively with the Tesco Group on a shared goal of creating great value for shoppers, with a campaign that has distinctive appeal and offers something new. Gaming is one of the leading trends in the UK, so the link between the iconic game and our Batchelors range is perfect. The limited-edition Super Noodles and Pasta’n’Sauce packs feature eye-catching packaging with characters from one of the biggest video game releases of the year.”
The promotion celebrates the launch of the Final Fantasy VII Remake video game and will run across the brand's 24 product range. Consumers could win a PlayStation 4 Pro console as well as First Class Editions of the above-mentioned video game; this will come as welcome news to the reported half of UK consumers who are now playing video games as a pastime.
Brand Director for Quick Meals, Snacks and Soups at Premier Foods Adam Woolf commented on the Batchelors promotion saying, "This partnership is an example of how we are working collaboratively with the Tesco Group on a shared goal of creating great value for shoppers, with a campaign that has distinctive appeal and offers something new. Gaming is one of the leading trends in the UK, so the link between the iconic game and our Batchelors range is perfect. The limited-edition Super Noodles and Pasta’n’Sauce packs feature eye-catching packaging with characters from one of the biggest video game releases of the year.”
Trend Themes
1. On-pack Promotions - This trend creates opportunities for brands to offer consumers a chance to win exciting prizes, driving engagement and loyalty.
2. Gaming Partnerships - Collaborations with popular video game franchises provide brands with a unique opportunity to tap into the thriving gaming industry and reach a large, engaged audience.
3. Limited-edition Packaging - Using eye-catching packaging designs featuring popular video game characters can attract the attention of consumers and create a sense of exclusivity, driving sales and brand awareness.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage on-pack promotions to increase product sales and brand loyalty, while tapping into the gaming trend to reach a wider audience.
2. Consumer Electronics - Brands in the consumer electronics industry, such as PlayStation, can explore gaming partnerships to create limited-edition bundles and promotions that appeal to gamers and boost console sales.
3. Packaging and Design - The packaging and design industry can offer services to brands looking to create compelling limited-edition packaging that captures the essence of popular video games and attracts consumers.
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