A new on-pack promotion has been announced by Premier Foods through its Batchelors product range to offer consumers a chance to win an array of great gaming-focused prizes.
The promotion celebrates the launch of the Final Fantasy VII Remake video game and will run across the brand's 24 product range. Consumers could win a PlayStation 4 Pro console as well as First Class Editions of the above-mentioned video game; this will come as welcome news to the reported half of UK consumers who are now playing video games as a pastime.
Brand Director for Quick Meals, Snacks and Soups at Premier Foods Adam Woolf commented on the Batchelors promotion saying, "This partnership is an example of how we are working collaboratively with the Tesco Group on a shared goal of creating great value for shoppers, with a campaign that has distinctive appeal and offers something new. Gaming is one of the leading trends in the UK, so the link between the iconic game and our Batchelors range is perfect. The limited-edition Super Noodles and Pasta’n’Sauce packs feature eye-catching packaging with characters from one of the biggest video game releases of the year.”