The Bassano Hard Soda is truly a sophisticated beverage, both in the design and drink.
The new cooler is a tasty, vodka-based refreshment that draws inspiration from classic Italian sodas of the 1920s. Created by the Dossier Creative design agency, the sleek and classy bottles use the classic script typography associated with the 1920s. The box packaging holds the drinks in a set of four, and has a small window that reveals the bottles inside to entice boozy customers. The brand launched with two flavors: Lemon Sanguinelli and Raspberry Pomelo, which have less sugary sweetness and fizzy carbonation than most typical coolers.
The overall branding of the Bassano Hard Soda makes each bottle appealing to drinkers with more sophisticated taste buds.
What Makes This Trend Stand Out
- Italian-inspired Beverages
- There is an opportunity to create more sophisticated and refined drink options inspired by classic Italian sodas.
- 1920s-inspired Packaging
- The use of classic script typography and sleek design from the 1920s can be incorporated into packaging to create an elegant and timeless look.
- Less Sweet and Fizzy Coolers
- There is a demand for coolers that have lower sugar content and carbonation, appealing to consumers with more refined palates.
Sectors Adopting This
- Beverage Manufacturing
- Beverage manufacturers can explore creating Italian-inspired beverages with sophisticated flavors and packaging.
- Packaging Design
- Packaging designers can incorporate 1920s-inspired elements into their designs to create a more elegant and upscale look.
- Alcoholic Beverage Market
- Alcoholic beverage companies can tap into the demand for less sweet and fizzy coolers by developing products with refined taste profiles.
