Barbie has pretty much been made to replicate every major (or at least any worthwhile) figure in the world and Australia is no exception. The newest members of the Barbie Basics Collection are Australian models Miranda Kerr (you may recognize her as the real-life Barbie featured on the Victoria’s Secret runway), Abbey Lee Kershaw, Elyse Taylor and Catherine McNeil.
These Aussie beauties have officially joined the ranks of Heidi Klum and Robert Pattinson through their addition to the Barbie Basics Collection and they’ve been immortalized as picture-perfect Barbies. I mean, it’s not like they’re not perfect already, right?
Key Themes Behind This Trend
- Replica Barbie Dolls
- Opportunity to create replica dolls of famous figures from different countries and cultures.
- Celebrity Collaboration Dolls
- Opportunity to collaborate with famous celebrities to create Barbie dolls in their likeness.
- International Barbie Collection
- Opportunity to expand the Barbie Basics Collection to include models from various countries around the world.
Where This Applies
- Toy Manufacturing
- Disruption opportunity in the toy manufacturing industry by creating unique and collectible Barbie dolls.
- Fashion Modeling
- Opportunity to partner with fashion models to create Barbie dolls inspired by their personal style.
- Fashion Retail
- Opportunity for retailers to sell limited edition Barbie dolls based on famous models and celebrities.
