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Celebratory Camo-Printed Capsules

The BAPE XXV Special Collection Celebrates its 25th Anniversary

— May 23, 2018 — Fashion
Japanese streetwear label BAPE celebrates its upcoming 25th anniversary with a special BAPE XXV capsule collection. The range is comprised of a variety of items including apparel, decorative home items and accessories. There is a selection of t-shirts, wall clocks, hoodies, key chains, sticker sets and iPhone cases. All of the pieces boast the brand's signature imprint of the Ape Head, camouflage pattern, the shark motif, and 'XXV' as a nod to the 25th anniversary.

Each design is also based on a new 'cities camo' visual, which blends together BAPE's iconic logo, store locations, and the years of 1993 to 2018. All of the items are crafted in a series of colorways including the choices of either blue, green, pink or red. The BAPE XXV celebratory collection drops at A Bathing Ape store locations this weekend on May 26.
Trend Themes
1. Cities Camo - Incorporating specific city visual elements into designs creates personalization opportunities for localized fan bases.
2. Anniversary Capsule Collections - Creating special collections for significant milestones attracts dedicated followers and creates limited edition scarcity appeal.
3. Signature Prints - Creating and owning unique, recognizable prints that are consistently incorporated into collections increases brand recognition.
Industry Implications
1. Streetwear Fashion - Celebratory capsule collections create limited edition products that allow streetwear brands to build a loyal fanbase.
2. Home Decor - Expanding into home decor allows fashion brands to diversify their product lines and reach a wider consumer base.
3. Personal Accessories - Unique, branded personal accessories including keychains and phone cases create opportunities for loyal consumers to showcase their support for a particular brand.
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