Betty Crocker is celebrating a centennial birthday and to help bakers share their special stories and recipes, the brand is introducing the very first custom Betty Crocker baking mix box. Through the #CallMeBettyCrocker recipe contest, culinary enthusiasts and home bakers of all levels are invited to submit a recipe online, so long as it contains at least one eligible Betty Crocker product. Each recipe is to be paired with a story with an explanation of how it is used in celebrations.
The #CallMeBettyCrocker recipe and story submissions will be judged on a few factors, including creativity, connection to the contest theme of traditions and celebrations, as well as the overall visual appeal.
Participants will have the chance to win their very own custom Betty Crocker box or a Betty Crocker prize pack filled with goodies like plateware and the iconic red spoon.