Vegan Burger Canned Beans

Suma Wholefoods' Baked Bean Cans Include Vegan Burger Pieces

Baked beans and meat are commonly packaged and served together but Suma Wholefoods is putting a plant-based twist on this idea with its baked bean cans with vegan burgers.

The Baked Beans and Vegan Burgers provides a hearty way for consumers to enjoy a traditional pairing in a plant-based way, as well as a food choice that's more interesting than baked beans on their own—which is usually the only option suited to vegetarian and vegan consumers. Suma Wholefoods also offers a Baked Beans and Vegan Sausages option as another alternative for everything from weeknight dinners to camping meals.

A high demand for plant-based products across the UK is seeing British classics like baked beans and fish and chips completely reinvented for plant-based consumers, as well as meat-eaters who are curious about trying something new.

Plant-based Pairings
Creating a plant-based alternative to a classic food pairing, such as baked beans and meat, can capitalize on the growing interest in plant-based diets.
Innovative Canned Foods
Innovating traditional canned food products by adding plant-based protein, such as vegan burgers or sausages, can cater to a broader range of consumers and offer new options beyond basic canned goods.
Alternative Camping Meals
Offering convenient canned goods that provide protein and are suitable for plant-based diets can be a viable option for consumers looking for alternative camping meals or quick, easy dinner options.

Where This Applies

Food Manufacturing
Food manufacturers can explore adding plant-based protein or alternative food pairings to traditional food products, as the trend towards plant-based diets increases.
Retail
Retailers can stock innovative canned goods that cater to plant-based eaters or consumers looking for convenient, alternative meal options, such as camping meals.
Food Service
Restaurants and food service providers can offer plant-based alternatives to traditional menu items, such as baked beans with vegan burgers or sausages, as consumers are increasingly interested in plant-based diets and new food pairings.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 11%
Freshness 8%