The Bacardi Real Rum Canned Cocktails Range Now Features New Flavors
Michael Hemsworth — May 25, 2021 — Marketing
References: bacardi & drugstorenews
The Bacardi Real Rum Canned Cocktails range has been expanded by the brand to offer consumers a new number of flavors to try out this summer. The canned cocktail range now includes Bahama Mama, Mojito and Sunset Punch, which are each achieved without the use of any artificial sweeteners or gluten in the mix. Each of the drinks are made with a base of Bacardi Superior Rum and make use of natural flavors to boot.
Vice President, Bacardi for North America Lisa Pfenning spoke on the expanded Bacardi Real Rum Canned Cocktails range saying, "The launch of Bacardi Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options. We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
Vice President, Bacardi for North America Lisa Pfenning spoke on the expanded Bacardi Real Rum Canned Cocktails range saying, "The launch of Bacardi Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options. We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
Trend Themes
1. Canned Cocktails - Brands can explore the use of natural ingredients to create diverse summer flavors of canned cocktails that can cater to the health-conscious market.
2. Rum-based Drinks - There is an opportunity for companies to leverage natural ingredients to create unique and full-flavored Bacardi Superior Rum-based drinks that cater to the emerging market of consumers looking for premium and convenient drinks.
3. Convenient Format Beverages - Brands can capitalize on the trend of consumers seeking convenience and safety in beverage consumption without compromising quality or taste by creating a range of full-flavored, natural ingredient drinks, in a formulaic format such as Bacardi Superior Rum canned cocktails.
Industry Implications
1. Alcohol Industry - Brands can innovate in the alcohol industry by leveraging natural ingredients and canned cocktail formats to create unique and diverse flavors of full-flavored alcoholic drinks.
2. Beverage Industry - There is a significant opportunity for beverage companies to create innovative and convenient drink options by introducing high-quality canned cocktails with unique Bacardi Superior Rum flavors to cater to the busy and health-conscious consumer.
3. Canned Beverage Industry - Companies in the canned beverage industry can leverage the trend of consumers seeking convenience and quality in their drink options by introducing a range of full-flavored, natural ingredient drinks, such as Bacardi Superior Rum canned cocktails, to cater to this growing market.
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