The Bacardi Real Rum Canned Cocktails Range Now Features New Flavors
Michael Hemsworth — May 25, 2021 — Marketing
References: bacardi & drugstorenews
The Bacardi Real Rum Canned Cocktails range has been expanded by the brand to offer consumers a new number of flavors to try out this summer. The canned cocktail range now includes Bahama Mama, Mojito and Sunset Punch, which are each achieved without the use of any artificial sweeteners or gluten in the mix. Each of the drinks are made with a base of Bacardi Superior Rum and make use of natural flavors to boot.
Vice President, Bacardi for North America Lisa Pfenning spoke on the expanded Bacardi Real Rum Canned Cocktails range saying, "The launch of Bacardi Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options. We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
Vice President, Bacardi for North America Lisa Pfenning spoke on the expanded Bacardi Real Rum Canned Cocktails range saying, "The launch of Bacardi Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options. We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
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