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Grown-Up Baby Meals

Happy Baby's 'Hearty Meals' Are Surprisingly Sophisticated

Since baby food needs to be mashed up and it becomes questionably colored the more ingredients you add to it, baby meals seldom seem gourmet. Happy Baby is one brand that's changing this by offering a variety of the kinds of meals that adults might actually order at a restaurant, like salmon, ratatouille and thanksgiving dinners in its 'Hearty Meals' for kids seven months and older.

The four ounce squeezable pouches are full of more sophisticated ingredients than you might expect to find in baby food. Most of the foods in the Hearty Meals range uses a base of ingredients like quinoa, along with some kind of a meat, plus a mix vegetables, which makes for a pretty grown-up meal.
Trend Themes
1. Sophisticated Baby Meals - There is an opportunity for companies to develop and market baby meals that contain sophisticated and gourmet ingredients.
2. Squeezable Baby Food - Designing convenient and mess-free packaging, such as squeezable pouches, for baby food can enhance the usability and ease of feeding.
3. Quinoa-based Baby Food - Creating baby food products using quinoa as a base ingredient can offer nutritional benefits and cater to health-conscious parents.
Industry Implications
1. Baby Food Manufacturing - The baby food manufacturing industry has an opportunity to innovate and create more sophisticated and diverse meal options for babies.
2. Packaging Design - There is a growing demand for innovative packaging designs in the baby food industry, especially for convenient and mess-free options.
3. Health and Wellness - The health and wellness industry can explore the development and marketing of quinoa-based baby food products to cater to health-conscious parents.
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