The Aviko Super Crunch Julienne Fries are for At-Home Meals
Michael Hemsworth — December 11, 2020 — Marketing
References: corporate.aviko & conveniencestore
Heading out to a restaurant has become increasingly difficult or even impossible due to the ongoing COVID-19 pandemic, which is seeing consumers seek out ways to mimic their favorite meals with products like the new Aviko Super Crunch Julienne Fries.
The frozen French fries have a thin-cut profile that is also extra crispy to make them like something you might have served as a side dish at a restaurant. The product is being launched alongside the new Bistro Garlic and Herb Wedges as part of the brand's push towards satisfying big night in dining occasions.
Aviko UK and Ireland Senior Marketing Manager Shah Khan spoke on the new Super Crunch Julienne Fries saying, "At a time when eating out is so limited due to ever changing Covid-19 restrictions, shoppers are placing more value in enhancing their at home eating experience. Offering a premium and varied frozen potato range is therefore essential for retailers looking to profit. Our new and extended range meets consumers’ needs on every level. Not only are the products restaurant quality, they also come in formats, sizes and price points that are perfect for current shopper lifestyles and different dietary requirements.”
The frozen French fries have a thin-cut profile that is also extra crispy to make them like something you might have served as a side dish at a restaurant. The product is being launched alongside the new Bistro Garlic and Herb Wedges as part of the brand's push towards satisfying big night in dining occasions.
Aviko UK and Ireland Senior Marketing Manager Shah Khan spoke on the new Super Crunch Julienne Fries saying, "At a time when eating out is so limited due to ever changing Covid-19 restrictions, shoppers are placing more value in enhancing their at home eating experience. Offering a premium and varied frozen potato range is therefore essential for retailers looking to profit. Our new and extended range meets consumers’ needs on every level. Not only are the products restaurant quality, they also come in formats, sizes and price points that are perfect for current shopper lifestyles and different dietary requirements.”
Trend Themes
1. At-home Restaurant Experience - The pandemic has forced consumers to stay home, driving the demand for products that offer an authentic restaurant experience in the comfort of their own homes.
2. Extended Frozen Potato Range - Expanding premium and varied frozen potato offerings can provide a profitable solution for retailers looking to meet consumer demand for restaurant-quality meals at home.
3. Single Serving Frozen Foods - Single serving frozen foods can cater to consumers’ different dietary requirements while making their at-home dining experience easier with pre-portioned servings.
Industry Implications
1. Food and Beverage Manufacturing - Food and beverage manufacturers can invest in creating premium frozen potato products that cater to consumers' expectations of restaurant-quality meals at home.
2. Retail Industry - Retailers can stock and market premium and varied frozen potato offerings as a way to meet consumers' demand and capitalize on the trend toward at-home dining experiences.
3. Packaging Industry - Packaging companies can innovate and provide creative packaging solutions for single serving frozen foods, making it easier and more convenient for consumers to prepare and enjoy restaurant quality meals at home.
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