Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Habar's Authentic Mexican Tortillas Boast Wholesome Ingredients

 - Aug 2, 2018
References: harbar &
Health-conscious consumers are putting pressure on brands to reformulate products or introduce new options that boast simple, wholesome, clean-label ingredient lists—but this is something that Harbar has done with its authentic Mexican tortillas since the company was first created in 1986.

Harbar’s premium Maria and Ricardo’s brand gets its name from the company's founders and features products that are all Non-GMO Project verified and made without artificial preservatives, colors and flavors. Within this brand, consumers will also find a gluten-free option, which further satisfies those who are looking for a nourishing free-from option.

While sharing simple products made with minimal ingredients has long been a top priority for the company, the products boast colorful, modern branding that emphasizes these features in order to catch the eyes of consumers today.