AT&T Wireless Tells You to Take One of Your Worst Friends to a Movie
Riley von Niessen — July 5, 2016 — Marketing
In an new promotional campaign, AT&T Wireless shows that its users might as well take one of their most annoying, insensitive, indecisive or impulsive friends to the movies with them.
The campaign works to raise awareness for the company's offer on Tuesdays, which allows its loyal consumers and one of their companions to attend for a buy-one-get-one-free deal. The service works in collaboration with AMC and Regal -- two American theater chains. One ad shows a hopeful college student asking out his female crush to the movies on a date, only to have her boyfriend approach and try and take the deal for himself. Another portrays a married man flopping back and forth between deciding if he can go or not, still not giving a clear answer even at the end.
The AT&T Wireless ads are short and to the point, informing its viewers while supplying a humorous dialogue.
The campaign works to raise awareness for the company's offer on Tuesdays, which allows its loyal consumers and one of their companions to attend for a buy-one-get-one-free deal. The service works in collaboration with AMC and Regal -- two American theater chains. One ad shows a hopeful college student asking out his female crush to the movies on a date, only to have her boyfriend approach and try and take the deal for himself. Another portrays a married man flopping back and forth between deciding if he can go or not, still not giving a clear answer even at the end.
The AT&T Wireless ads are short and to the point, informing its viewers while supplying a humorous dialogue.
Trend Themes
1. Buy-one-get-one Free Deals - Companies can use buy-one-get-one free deals to promote their products and services, while encouraging consumers to bring their friends or family members to increase customer loyalty.
2. Humorous Advertising Campaigns - Humorous advertising campaigns can help companies to capture the attention of consumers, build brand recognition and increase customer engagement.
3. Collaborative Marketing - Companies can collaborate with other businesses in the same industry to provide bundled services or joint promotional campaigns in order to broaden their consumer base and reach new markets.
Industry Implications
1. Telecommunications Industry - Telecommunications companies can use buy-one-get-one free deals in collaboration with other businesses, such as movie theaters, to increase customer acquisition, retention and loyalty.
2. Entertainment Industry - The entertainment industry can leverage collaborative marketing efforts with telecommunications companies to expand their customer base and promote their services, such as offering bundled deals with mobile phone plans and other services.
3. Advertising Industry - Advertising agencies can create humorous ad campaigns for their clients to increase brand awareness and engage consumers, thereby increasing their client's revenue and market share.
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