Japanese shoe retailer atmos released its own collection of in-house offerings centered around a blend of vintage sports apparel. The new atmos collection is comprised of reworked hoodies and sweaters cut and merged together down the center. The expansive selection includes cut-up pieces from brands such as New Balance, Nike and adidas. Every offering is one-of-a-kind and has been repurposed from vintage sweaters and windbreaker jackets.
The "Frankenstein-like" design that the collection embodies boasts vibrant colors such as bright yellow, red, purple, white, orange and blue. Most of the collection is comprised of half-split hoodies, but some jackets have details such as patchwork and textural contrasting.
A standout item from the collection is the windbreaker that is half a button-down shirt, with pieces of jersey material sewn in as well.
Why This Trend Is Growing
- Remade Vintage Sportswear
- Opportunity to create unique and sustainable fashion pieces by repurposing vintage sportswear garments through cut and patch techniques.
- In-house Offerings
- Opportunity for retailers to develop their own collections of reworked vintage sportswear, providing customers with one-of-a-kind fashion options.
- Frankenstein-like Design
- Opportunity to experiment with bold color combinations and unique garment constructions in sportswear, creating visually striking and standout pieces.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can tap into the trend of remade vintage sportswear by offering their own collections and attracting customers interested in unique and sustainable fashion.
- Apparel Upcycling
- Apparel upcycling businesses can thrive by providing cut and patch services to repurpose vintage sportswear garments, offering customers one-of-a-kind and personalized fashion options.
- Streetwear
- Streetwear brands can incorporate the Frankenstein-like design aesthetic into their collections, offering edgy and eye-catching sportswear garments for fashion-forward consumers.
