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Tokyo-Inspired Footwear Capsules

atmos Joins New Balance on the Tokyo Dimension Series

— September 23, 2022 — Lifestyle
New Balance works in collaboration with atmos Japan on the new Tokyo Dimensions collection that highlights its signature 1906R sneaker model. The designs are inspired by the eclectic personality and street style that is true to Tokyo.

The main color is purple, which can be seen along the N logo emblems, the interior sections of the tongues, the molds along the forefoot of the midsole, and the exposed cushioning units. The shoes have a light grey mesh that creates the base foundation of the upper before being met by a solid black cage by the back of the shoe. It all sits on top of the New Balance N-ERGY cushioning for comfort and is rounded out by the speckled midsole unit.

Image Credit: atmos Tokyo
Trend Themes
1. Eclectic Footwear Designs - There is an opportunity for other footwear brands to collaborate with artistic designers to create unique and quirky shoe designs inspired by different cultures.
2. Bold Color Accents - Brands looking to refresh their shoe designs can incorporate bold color accents, like New Balance's use of purple, to draw attention to their product line.
3. Comfort-driven Footwear - Given the rising popularity of athleisure wear, there is a trend towards designing shoes that prioritize comfort while still being stylish, like the New Balance N-ERGY cushioning.
Industry Implications
1. Footwear - Other footwear brands can take inspiration from the Tokyo Dimension Series collection to create their own unique shoe designs that cater to specific cultural or artistic sensibilities.
2. Fashion - Fashion brands can incorporate bold and unique shoe designs like the Tokyo Dimension Series collection to diversify their product offerings and attract a more diverse demographic of consumers.
3. Athletic Apparel - Retailers of athletic apparel can cater to the trend of comfort-driven footwear by incorporating shoes with advanced cushioning technology into their product line, like the New Balance N-ERGY cushioning.
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