Contemporary athleisure brands tend to focus on performance, fit and aesthetic and a truly successful collection is able to balance all three of these qualities to perfection. Barracks is a new athleisure brand in Canada that seeks to “motivate and inspire.” The goods are made locally and in Toronto, for an added benefit.
Designed by Roger Brown, the pieces maintain a strong militant aesthetic. As a result, the collection can be filed under the streetwear category, with a focus on providing optimal comfort for those on-the-go.
In its deeply utilitarian expression, the athleisure brand is also successful in incorporating some bold, eye-captivating elements. For example, the neon orange lettering creates a very strong contrast with the camo print.
Image Credit: Barrack