English sportswear brand Umbro has joined forces with vintage fashion designer Nigel Cabourn to launch the 10-piece Nigel Cabourn x Umbro collection. The new sports-focused capsule merges rugby gear styles with military apparel detailing.
The new military-inspired rugby shirts are the headlining items of the collection. Delivered in light blue/navy and gold/navy colorways, the rugby shirts come equipped with quilted shoulders and a large faded poplin patch on the back, lending them a distinct, vintage look. Other pieces in Nigel Cabourn x Umbro collection include drill training sets in Royal Air Force Navy, boxy training sweaters with striped cuffs, knitted cotton beanies, and a Umbro x Nigel Cabourn 5v5 Suede Trainer.
The full collection is now available for purchase on both Cabourn's and Umbro's websites.
Image Credit: Nigel Cabourne
What's Driving This Trend
- Military-inspired Sportswear
- Sports apparel manufacturers and fashion designers can collaborate to provide sportswear enthusiasts with unique options that blend military-inspired details with functional sportswear.
- Vintage Sports Apparel
- Opportunities exist for designers and apparel brands to re-release retro-inspired sportswear with modern fabric technology and enhanced details to attract consumers looking for classic sportswear with a modern twist.
- Functional Clothing Crossover
- Apparel companies from different niches can collaborate to create wearable and functional clothing that merges two or more themes to create fresh offerings that appeal to a broader audience.
Who This Affects Most
- Sporting Goods
- Sports apparel manufacturers can adapt military-inspired design elements to create functional and stylish sportswear options to target consumers looking for unique offerings outside of the traditional sportswear offerings.
- Fashion
- Fashion designers can collaborate with sporting goods companies to create collections that incorporate both sportswear and military-inspired design elements to attract fashion-forward individuals looking for unique and fashionably hybrid pieces.
- Apparel
- Collaboration between brands from different fashion niches can yield innovative solutions that blend different styles of clothing, such as military-inspired and sportswear, resulting in exciting new products that attract new customers.
