Attempting to find the right color cosmetics shade can be an experience that's both frustrating and costly, and Haus Labs by Lady Gaga is eliminating these issues with the launch of an at-home Discovery Set. These curated shade family sets feature three bottles of the brand's viral, award-winning, skincare-infused Triclone Skin Tech Foundation.
Alongside three generously sized bottles of foundation, the sets share a shade finder tool so that beauty lovers can effortlessly find their match from the comfort of home. And once a matching shade has been selected, a QR code can be scanned for a seamless purchasing experience.
Consumers can purchase the full-size foundation within 21 days of ordering the Discovery Set, otherwise, they'll be charged $12 plus tax at the end of their trial period.
What's Driving This Trend
- At-home Shade-finding
- The launch of at-home discovery sets with shade finder tools presents an opportunity for beauty brands to enhance the customer experience and improve shade accuracy for consumers.
- Skincare-infused Foundation
- The rise of skincare-infused foundation formulations opens up possibilities for innovation in the cosmetic industry, offering a more holistic approach to makeup products.
- QR Code Purchasing
- The integration of QR codes for seamless purchasing provides a disruptive innovation opportunity for businesses to streamline the buying process and enhance customer convenience.
Who This Affects Most
- Cosmetics
- The cosmetics industry can explore the use of at-home discovery sets and shade finder tools to improve customer satisfaction and increase sales by offering a personalized shopping experience.
- Skincare
- The skincare industry can collaborate with cosmetic brands to develop skincare-infused foundation products, catering to the growing demand for multifunctional beauty solutions.
- Retail
- The retail industry can leverage the integration of QR codes in purchasing processes to optimize the customer journey, create smoother transactions, and drive online sales.
