Haus Labs by Lady Gaga is expanding its collection of supercharged clean artistry makeup with longwear makeup essentials that are packed with nourishing skincare ingredients.
Made in Korea, the Triclone Skin Tech Foundation includes a proprietary Intellizen 7 Complex of medicinal herbs that promote healing and calming, as well as the BioFerment 7 Complex blend of super antioxidants to protect the skin from stress. The frosted, high-fashion glass bottle was created to be recycled or upcycled into a bud vase once empty.
Alongside the launch of the clean, cutting-edge, weightless, buildable medium coverage, longwear foundation with patent-pending fermented arnica in 51 shades, Haus Labs by Lady Gaga is also introducing Talc-Free Loose Setting Powders (Bio-Blurring Loose Powders) and a luxe foundation brush. All of these new releases are clean, vegan and cruelty-free.
Image Credit: Alex Kapustin
Key Themes Behind This Trend
- Skin Tech Makeup
- Opportunity for disruptive innovation in cosmetics by integrating skincare ingredients into long-wear makeup products.
- Clean Beauty Essentials
- Disruptive innovation opportunity in creating clean, vegan, and cruelty-free cosmetics that offer both style and substance.
- Sustainable Packaging
- Innovation opportunity for creating beauty packaging that is eco-friendly, upcycled, and/or reusable.
Where This Applies
- Cosmetics Industry
- Creating makeup products with combined skincare benefits creates a new niche within the industry for brands to explore.
- Clean Beauty Industry
- Expanding the clean beauty market by offering additional makeup essentials with nourishing skincare benefits.
- Sustainable Packaging Industry
- Innovation within the packaging industry can create eco-friendly packaging solutions that are upcycled and reusable for other purposes.
