Founded in late 2019, HAUS LABS BY LADY GAGA delivers vegan and cruelty-free cosmetics to the masses. As the name might already suggest, the ethical beauty brand was founded by the one and only Lady Gaga who is generously sharing her often outlandish and striking aesthetic vision with consumers.
The Le Monster Lip Crayon Lipstick is an offering by HAUS LABS BY LADY GAGA. The formulation is optimized with ingredients that bring about important nourishing enhancements to one's pout. Mango Seed, for example, moisturizes while Ceramides enhance the moisture barrier. The inclusion of Hyaluronic Filling Spheres provides a naturally plumping and firming effect, as well as comfort with long-lasting hydration.
The Le Monster Lip Crayon promises full-coverage and long-wearing color. Available on the Sephora marketplace, the product is offered in eight matte finishes and one shimmering finish.
Image Credit: Sephora
Why This Trend Is Growing
- Vegan and Cruelty-free Cosmetics
- The trend towards ethical and sustainable cosmetics presents opportunities to disrupt established beauty industry players.
- Nourishing Lipstick Formulations
- Innovating new formulations introducing skin-nourishing ingredients in lipsticks can introduce healthy disruption within the beauty industry.
- Long-lasting Hydration
- Creating products that incorporate long-lasting hydration results can be an opportunity to challenge well-established lip care brands.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry is primed for transformative innovation as conscious consumerism, and vegan lifestyles continue to grow.
- Beauty
- Innovation targeting the beauty industry could be a great way to disrupt the market, especially with customers increasingly seeking natural, effective products.
- Retail
- Introducing these innovative products through retail channels, like e-commerce or online marketplaces, presents an opportunity to transform the retail industry of cosmetics.
