The Astro Loto print campaign above showcases humorous situations of where winners have turned their current situations around to the point that you begin envy their freedom.
From feeling free to let your inner Trekkie out without shame to letting your boss (who's oddly depicted as a jackass) know how you feel about them, these ads are quite funny. They use leet speak to distinguish the n00bz from the haxors.
Implications - What I particularly like about these ads is the quirky cartoonish way that the characters are drawn. Using humor in an ad always gets me laughing up a storm. Have a look for yourself to see this hilarious series.