Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Association Francois-Xavier Bagnoud Ads Address Poverty

 - Jul 25, 2013
References: publicisgroupe & adsoftheworld
These ads from the Association Francois-Xavier Bagnoud address the fact that most people don't realize how easy it is to make a big difference in the lives of children.

The images in this campaign depict daily expenses like getting coffee or going shopping while each symbol of money - either a receipt or money itself - has a cut out silhouette of a child drinking water, eating or studying at school. One of the ads reads: "A tiny fraction of your expenses could send a child to school."

Linking the problem with the solution lets the visuals clearly and boldly address the issues of children suffering from poverty and AIDS, making these images for the Association Francois-Xavier Bagnoud an affective and powerful campaign.