These ads from the Association Francois-Xavier Bagnoud address the fact that most people don't realize how easy it is to make a big difference in the lives of children.
The images in this campaign depict daily expenses like getting coffee or going shopping while each symbol of money - either a receipt or money itself - has a cut out silhouette of a child drinking water, eating or studying at school. One of the ads reads: "A tiny fraction of your expenses could send a child to school."
Linking the problem with the solution lets the visuals clearly and boldly address the issues of children suffering from poverty and AIDS, making these images for the Association Francois-Xavier Bagnoud an affective and powerful campaign.
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