Urban Nature-Loving Fall Fashion

The ASOS Magazine November 2013 Photoshoot Stars Hailee Steinfeld

The ASOS Magazine November 2013 editorial showcases a range of fall fashion that would be suitable for women of many ages. Although it is modelled on the 16 year old American actress Hailee Steinfeld, the looks are mature enough to suit a woman twice her age at the very least. More sophisticated than sexy, the outfits have a youthful edge that anyone would appreciate.

Shot by photographer Michael Hauptman, the ASOS Magazine November 2013 editorial showcases everything from black coat and t-shirts to skinny trousers and ankle boots. Perfect for the adventurous wanderer, it is a big departure from the brunette's latest role as Juliette in 'Romeo & Juliette.' She says about fashion, "It wasn’t until I started attending red carpet events and was flown out to Paris for my first show, and saw how much is put into it all, that I had this new appreciation for everything."

Youthful Maturity
There is a disruptive innovation opportunity for fashion brands to create fashion suitable for all ages without limiting their style.
Adventurous Wanderer
There is a disruptive innovation opportunity for fashion brands to create fashion for consumers who love both being outdoors and a fashion statement.
Appreciation of Fashion
There is a disruptive innovation opportunity for fashion brands to create unforgettable and unique experiences for customers that would make them have a newer appreciation for fashion.

Sectors Adopting This

Fashion
The fashion industry can disrupt the market by creating dressage that suit people of all ages while maintaining style.
Travel
The travel industry can disrupt the market by offering fashion solutions to consumers who love both outdoor activities and fashion statement.
Luxury Hospitality
Luxury hospitality can disrupt the market by offering unique and unforgettable experiences for customers while exposing them to fashion.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 32%
Freshness 8%

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