British fashion imprint Studio Nicholson works in collaboration with retail giant ZARA on a new collection full of menswear for the Fall/Winter 2022 season. Together, the duo create a range of functional and elegant designs that are perfect to create the foundation of a staple wardrobe. There are themes that nod to Japanese architecture, 90s subcultures, minimal looks, and even grunge culture.
Speaking about the capsule, Nick Wakeman, the Creative Director and Founder of Studio Nicholson, states, “I approach every new collection with the same rigor as an architect designs a building – and begin by making sure the foundations are firmly in place. This attention to detail has meant that Studio Nicholson isn’t something that everyone can afford [...] The collaboration with Zara means the modular wardrobe is exposed to an exciting new demographic of consumers; people who may not have had the chance (yet) to experience the brand. It gives us a channel to spread the aesthetic to regions and communities who might not have seen or heard of us before. Throughout their growth, Zara has retained extremely high editorial values and this makes them the ideal partner for a Studio Nicholson collaboration.”
Image Credit: Studio Nicholson
Key Themes Behind This Trend
- Modular Wardrobe
- The partnership between Studio Nicholson and ZARA for a modular wardrobe presents a trend of creating functional and elegant pieces that can be mixed and matched.
- Architectural Themes
- The nod to Japanese architecture in the Studio Nicholson x ZARA capsule presents a trend of incorporating architectural elements into fashion designs.
- Collaborations
- The Studio Nicholson x ZARA capsule highlights the trend of collaborations between fashion brands with varying price points and demographics.
Where This Applies
- Fashion Retail
- The partnership between Studio Nicholson and ZARA for a modular wardrobe presents an opportunity for fashion retail to offer versatile and stylish pieces for a wider range of consumers.
- Architecture
- The nod to Japanese architecture in the Studio Nicholson x ZARA capsule presents an opportunity for architecture to influence fashion designs, inspiring the integration of structural elements into clothing.
- Marketing and Advertising
- The Studio Nicholson x ZARA collaboration highlights the opportunity for marketing and advertising to promote collaborative projects between brands with different audiences and price points.
