High fashion is often about creating a fantasy and this list of supermarket editorials does just that. These magazine exclusives and ad campaigns aim to transform mundane tasks like shopping for food into a more intriguing and glamorous ritual.
In addition to being used as a backdrop to countless editorials, supermarkets have also served as a runway inspirations for designers like Jeremy Scott, Karl Lagerfeld and countless others. While Scott is known for his vibrant snack packaging apparel, Lagerfeld's recent Fall 2014 show for Chanel had models walking through a make-shift supermarket stage.
Whether looking at the graphic nature of its food-packed shelves or injecting excitement into an otherwise uneventful activity, these supermarket editorials all have one thing in common and that is their captivating imagery.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
