NAMESAKE introduces its newest collection designed for the Fall/Winter 2021 season. The brand draws inspiration from the build-up of agriculture and basketball alike. Bridging the two influences, the streetwear designs are true to the 90s and the prominent American vintage culture.
The seasonal collection blends together elements of technical fashion with formal looks for a modern, yet preppy design language. The campaign shoot takes place in Marseille, showcasing the interpretation of the American Dream from an angle of global fashion. It tells the story of self-discovery and bends the concept of formalwear and athletic apparel that can co-exist. Some of the items include bomber jackets, vests, tees, and more. The entire collection is now available to shop at Dover Street Market.
Image Credit: Marc-Henri Ngandu, NAMESAKE
Key Themes Behind This Trend
- Vintage-inspired Fashion
- Brands can innovate by incorporating elements of retro and vintage fashion into modern designs.
- Blending Formal and Athletic Wear
- Designers can explore the intersection of formal and athletic wear to create unique and functional looks.
- Global Fashion Influences
- Incorporating global fashion influences can lead to fresh and diverse design perspectives.
Where This Applies
- Fashion Industry
- Fashion brands can take inspiration from vintage and global influences to create innovative collections.
- Retail Industry
- Retailers can capitalize on the popularity of vintage-inspired fashion by offering curated selections to consumers.
- Athletic Apparel Industry
- Athletic brands can experiment with incorporating formal elements into their designs to appeal to a broader market.
