The art deco influence is perhaps the most notable drives behind the design of Loreak's new brick-and-mortar location. With over 20 years of operation, the fashion label taps into the vision of local studio Pensando en Blanco. The request was for an interior that paid homage to the brand's long-established identity and one that communicates a sense of strong minimalism with occasional "surprise factors" that are meant to "visually engage customers upon each visit."
Pensando en Blanco delivers. The retail space in San Sebastian is entirely painted in white with the art deco influence reflected in the fixtures, the bold color combination of furniture and other odd objects, including a black metal square frame covered in cobalt blue glass, as well as chunks of wood and marble.
Photo Credits: Iker Basterretxea
Key Themes Behind This Trend
- Art Deco Influence
- Exploring ways to incorporate art deco elements into interior design for a visually engaging experience.
- Minimalist Interiors
- Creating clean and simple spaces with occasional surprise factors to captivate customers.
- Visually Engaging Retail Spaces
- Designing retail environments that use art and unique fixtures to visually engage customers.
Where This Applies
- Fashion Retail
- Opportunity to incorporate art deco elements and minimalism in retail spaces to enhance the shopping experience.
- Interior Design
- Exploring the use of art deco influences and minimalist concepts to create visually captivating interiors.
- Art and Design
- Opportunities to incorporate art deco elements and minimalist aesthetics in various artistic and design projects.
